As we know, Vietnam is one of the most attractive F&B markets globally, attracting the attention of many businesses and investors to enter this potential market. This is both an opportunity and a great challenge because this is a highly competitive industry with a fast elimination rate, and the reputation of businesses operating in the F&B industry is more or less influenced by customer behavior.

Aware of this, right from the early days of its establishment, HORI has identified the principle of customer centricity, focusing on creating unique highlights to bring satisfaction to customers throughout the experience journey. This does not stop at creating quality products and services, investing in impressive spaces, developing attentive, thoughtful, and professional customer care services…, but we also build it into a distinctive corporate culture, to together bring beautiful values and experiences to customers and HORI members.

Creating a dish or drink at HORI’s restaurant, lounge, café, bar… systems must ensure harmony between novelty, uniqueness, safety, and suitability with customer desires. It can be said that it is the crystallization of the effort to listen to and understand customer needs, along with the love of food of the dedicated members of the Company on the basis of applying HORI’s value statement and adhering to the strict rules of the F&B industry.

And we also understand that, with many health hazards today, delicious dishes, presented delicately and beautifully, are still not enough to meet customer expectations, but first of all, they must be products that are good for health. This is also the reason why HORI pays special attention to the input materials, along with the determination to build and complete a management and operation system according to international standards, to bring customers safe, quality products, and high-class service.

In parallel with the research and development of F&B brands with HORI’s own characteristics, we are also promoting franchise activities from reputable culinary brands in the world to meet the demand for experiencing multicultural, unique cuisine for domestic and foreign diners; gradually penetrating the market both in breadth and depth.

Building brand reputation with heart, sincerity, and enthusiasm, HORI is committed to making every effort to bring happy and satisfying experiences through quality, differentiated products and services and hopes to receive the trust of all customers and partners.

Sincerely!